Resources Library by ANA

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: David Samson, Sandro Mesquita, Mark G. Welsh

June 17, 2003

Strong enough for adults?

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.The results are based on responses to...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Mills, John Chaplin

January 26, 2003

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Shari Donnenfeld, Caroline Dukes

June 9, 2002

Why DTC advertising has failed in the United States and how it can succeed

Since restrictions on direct-to-consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the United States has quadrupled. Now the European Union may soon begin testing DTC advertising, but not much consumer research on DTC...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Michelle Castillo, Renee Hopkins

Company: Decision Analyst, Inc.

February 17, 2002

Continuous usability testing for the new Audi website

Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites. This presentation is an introduction into the field...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Grit Schönfeld, Tim Bosenick

February 3, 2002

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Ian Horritt, Joseph Brown

Company: DVL Smith Ltd

February 3, 2002

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002

Author: David Walker

February 3, 2002

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Nigel Hollis, Susan Blank

Company: KANTAR TNS Malaysia

November 1, 2000

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling

Company: KANTAR TNS Malaysia

October 15, 2000